It takes profound knowledge to do things in a simple manner

Anne-Robert-Jacques Turgot

New formes of company governance started to appear already in 1984 with SEMCO. They had to face extremely difficult situations: irregular orders due to the nature of their business and a very volatile currency. Under that pressure, Ricardo Semler involved successfully all the staff to take more responsibility to handle this challenge.

From then on, many company's developped their organisations with similar ideas and proved that employee satisfaction and customer satisfaction give a better bottom line, which in turn satisfies the investors. It becomes a "win - win - win" for all parties involved

The key to success for any company is its image - as perceived by customers (external image) and appreciated by its employees (internal image).

The financial results for organizations who did successfully implement the new culture are just brilliant.